Penguin Book


The Idea in You

Martin Amor, Alex Pellew

We all have an idea in us: a passion, a project, a product. We dream of using that idea to change our lives and more of us every year are trying to make that dream a reality. The Idea in You is a bulletproof system from two world experts in innovation for finding the right idea for you and shaping it into a success. This system has powered global megabrands including Nike, Unilever and Samsung; now Martin Amor and Alex Pellew are bringing it to all of us.

Martin Amor led new product development and creative training programs at Mars, Telefonica, Unilever, Samsung and Kraft in his role as Inventing Director at leading innovation consultancy ?What If!. He now coaches businesses in innovation and makes his own ideas happen: the latest is Cosmic Kids, YouTube's most popular kids yoga channel, which he runs with his wife. Alex Pellew is a former marketing head at Nike. He now helps the likes of Virgin Atlantic, Pepsi and O2 create and launch new products. He also coaches start-ups and makes his own ideas happen: the most recent being Sensor Labs, a manufacturer of marketing leading location technology.

Division
Penguin
Publication date
03/09/2015
Category
  • BUSINESS, ECONOMICS AND LAW
  • Health and Wellbeing
  • Sociology
Format TPS
198 x 129mm
Extent
256
US
Penguin
Translation
Penguin
Rights sold
Russian
Thai
CHINESE COMPLEX
Chinese Simplified
Film
Watson Little Ltd
Serial
Penguin
Audio (Unabridged)
Watson Little Ltd
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