Penguin Book


Guinness 250

In 1759 - a date immortalized on the famous harp logo - the Guinness brewery at St James's Gate, Dublin, opened for business. Today, Guinness and Penguin are collaborating on an illustrated history of the brewery, the brand, and of course the stout itself - one of the most extraordinary sustained success stories in business history. Arguably no other industrial premises in the world is as steeped in history and as iconic as the Guinness brewery; and the brand is as strong as it is both because of the quality of the product and because of a long (and visually stunning) tradition of brilliant marketing. Guinness is beloved around the world: the brewery is the most popular tourist attraction in Ireland; more Guinness is consumed in Nigeria than in Ireland; the black pint with the white head is an icon of Ireland all over the world. Drawing on Guinness's own vast archive of photographs and advertisements, Guinness 250 tells this great story in words and images.

Division
Penguin
Publication date
31/12/2015
Category
  • Other
Format TPS
246 x 189mm
Extent
320
US
Translation
Film
Serial
Audio (Unabridged)
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